I’m my own worst enemy sometimes
I’m not a writer. There, I said it. I struggle with putting pen to paper (or fingers to the keyboard). I was even married to someone who was a fantastic writer. So I am constantly comparing myself to others who are great at it. My background is in mathematics and technology so I never thought I would need to get good at writing.
Now everything is about content creation. Blogs, social media, even website copy requires writing that’s optimized and engaging with the audience.
So when it comes to being consistent with writing blog posts, if you’re like me, it’s easy to procrastinate or not even do it. (This post was even supposed to be posted last Thursday and I’m just getting it out.)
But if your website is going to get any traction online and rank in search results, you will need regular updates. The easiest way to create new updates to your website is by regularly posting blog posts. Google will then know that your website is active and not abandoned.
I may not be a writer, but I can write. If I’m being authentically myself, sharing what I’ve learned along the way, it doesn’t matter that maybe my writing isn’t up to the standard I wish it were.
Accountability is the key.
It helps to have an expert guide you in planning your website strategy. The Work On Your Business Retreat offers 10 small business owners an exclusive long weekend to develop marketing and website strategies custom for your business. Throughout the weekend, we not only define the elements and strategies but also create an actionable plan to help you follow through on the execution of the marketing & website tactics.
— Trish Bovell, website designer, developer, & owner of Savvy Web Woman.