Blog

Should You Grow Your Business? | Work On Your Business

alexis@marketingmanallc.com (Alexis Skigen Rago) — Tue, 10 Nov 2026 04:38:04 GMT

Just because your business can grow doesn't mean every kind of growth is right for you.

I Almost Walked Away from Marketing. Here's What Changed My Mind.

alexis@marketingmanallc.com (Alexis Skigen Rago) — Thu, 16 Apr 2026 18:50:56 GMT

There have been times in my marketing career when I questioned my gift so much that I considered leaving marketing altogether.

Honoring the Past, Reimagining Connection: Lessons from a Sukkah Festival in North Lawndale

alexis@marketingmanallc.com (Alexis Skigen Rago) — Tue, 07 Oct 2025 17:42:50 GMT

Last weekend, I attended a Sukkah Festival in North Lawndale—a celebration that beautifully bridged cultures, faiths, and history.

THE REAL COST OF LOSING A CUSTOMER

alexis@marketingmanallc.com (Alexis Skigen Rago) — Tue, 15 Jul 2025 21:20:58 GMT

𝗧𝗵𝗲 𝗿𝗲𝗮𝗹 𝗰𝗼𝘀𝘁 𝗼𝗳 𝗹𝗼𝘀𝗶𝗻𝗴 𝗮 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿.

WHAT DO YOU REALLY MEAN BY 'BRANDING'?

alexis@marketingmanallc.com (Alexis Skigen Rago) — Tue, 03 Jun 2025 17:58:21 GMT

What do you really mean by 'branding'?

WHAT DO YOU REALLY MEAN BY 'MARKETING'?

alexis@marketingmanallc.com (Alexis Skigen Rago) — Wed, 21 May 2025 22:29:57 GMT

𝗪𝗵𝗮𝘁 𝗱𝗼 𝘆𝗼𝘂 𝗿𝗲𝗮𝗹𝗹𝘆 𝗺𝗲𝗮𝗻 𝗯𝘆 '𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴'?

6 Key Lessons from the Entrepreneurial Journey of My INCubatoredu Team

alexis@marketingmanallc.com (Alexis Skigen Rago) — Fri, 09 May 2025 21:36:47 GMT

I looked down the row, watching my team put on brave faces as they nervously sat, waiting to hear if they would be the final wild card team and have the chance to present on stage. The tension was thick, and you could feel the uncertainty in the air. They hustled the tradeshow floor to get votes, they ran through the latest version of their presentation in the Green Room several times throughout Pitch Night so they would be their best if they were called.

Unboxing the Truth: What Barbie Taught Me About Brand Clarity

alexis@marketingmanallc.com (Alexis Skigen Rago) — Fri, 18 Apr 2025 22:09:00 GMT

You may have seen my latest social media post featuring Marketing Mana Barbie—a playful spin on the AI Barbie-in-a-Box trend.

The Clash of Theory and Reality: Lessons from The 5 AM Club

alexis@marketingmanallc.com (Alexis Skigen Rago) — Wed, 08 Jan 2025 21:06:29 GMT

THE CHALLENGE OF REALITY

Have you ever heard about a program that promises to transform your business, but as you learn the approach, you wonder “How will this work in real life?” That was my reaction when I started implementing The 5 AM Club.

2024 YEAR IN REVIEW: STELLAR OR NOT?

alexis@marketingmanallc.com (Alexis Skigen Rago) — Fri, 03 Jan 2025 22:45:18 GMT

𝗪𝗵𝗮𝘁 𝗵𝗮𝗽𝗽𝗲𝗻𝘀 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂𝗿 𝘆𝗲𝗮𝗿 𝗶𝗻 𝗿𝗲𝘃𝗶𝗲𝘄 𝗶𝘀𝗻'𝘁 𝗮𝘀 𝘀𝘁𝗲𝗹𝗹𝗮𝗿 𝗮𝘀 𝘆𝗼𝘂 𝗵𝗼𝗽𝗲𝗱?