WHAT COMES NEXT

University of Michigan knit cap rests on a Michigan deskpad

Entrepreneurship

Cult or Community?

Cult or community? Sometimes, it's a fine line.Recently, I was checking out at Trader Joe’s when...

by Alexis Skigen Rago

a global community of connected small business owners

Plan

Which Community is Best for Small Business Owners to Learn and Grow?

Small business owners and entrepreneurs often face unique challenges like isolation, limited access...

by Alexis Skigen Rago

Connection

Shift grey skies and snow to warm hearts filled with aloha

I sit in despair as I look out the window and see the rooftops and grass turn white.

by Alexis Skigen Rago

Achievements

Halloween Haul & Firsts

Yesterday was the first time in my life (aside from possibly my first Halloween), that I did not...

by Alexis Skigen Rago

Prioritize

Kids Destroy Productivity

Today wasn't the most productive day. Kids will do that.

by Alexis Skigen Rago

A bottle of Oddbird wine, a wine that is liberated from alcohol

Strategy

Warning: Category Design Invites Skepticism

“Liberated from alcohol”

“No added sugar”

by Alexis Skigen Rago

Marketing strategy

Resisting Category Design

Brats, a documentary (June 2024) by Andrew McCarthy, explores how the term, 'Brat Pack', coined by...

by Alexis Skigen Rago

Marketing strategy

Word Of Mouth is Powerful

Aloha Small Business 'Ohana,

by Alexis Skigen Rago

Marketing strategy

Cut Marketing and Advertising Expenses: Smarter Budgeting for Better Results

Aloha Small Business 'Ohana,

Small business owners are my life. I love speaking to you, hearing...

by Alexis Skigen Rago

THE RIPPLE EFFECT AND ITS POWERFUL IMPACT

by Alexis Skigen Rago

Alexis Skigen Rago

Cult or Community?

Which Community is Best for Small Business Owners to Learn and Grow?

Shift grey skies and snow to warm hearts filled with aloha

Halloween Haul & Firsts

Kids Destroy Productivity

Warning: Category Design Invites Skepticism

Resisting Category Design

Word Of Mouth is Powerful

Cut Marketing and Advertising Expenses: Smarter Budgeting for Better Results

THE RIPPLE EFFECT AND ITS POWERFUL IMPACT

MARKETING MANA LLC

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